In a recent Salon.com article, Laura Miller discusses the increasing importance of self-promotion for writers. Miller compares the current state of the literary world to times gone by, when authors like J.D. Salinger and Harper Lee (just to name a few of Miller’s examples) were able to have their writerly cake and eat it too, being both reclusive and successful at once. In the contemporary literary market, Miller points out, “someone like [Harper] Lee might as well not bother; however good her book is, it won't find an audience unless she's willing and able to make hawking it at least a part-time job.”

This is so true. So depressing and yet so true. As someone who has recently published my own first book, I have to admit that I’m a bit discouraged by how much of a published writer’s job is just getting out there and trying to sell his or her book. I have to admit that, while I’m still excited about having a book published, I’ve also found the entire experience anti-climactic in that writing the book, it seems, was just one small step in the being a published writer process. Now that the book is out there, I have to become a salesman, which is something I’m not particularly good at, nor is it something that I really want to do. I hate selling. I’m like Lloyd Dobler (from Say Anything) in that way: “I don’t want to buy anything, sell anything, or process anything as a career.”  

But unfortunately, it turns out that a good deal of a writer’s job is spent in PR and sales. I’m introverted and socially awkward—that’s why I got to be so good at writing to begin with. Instead of spending time outside, interacting with other kids my age, I stayed inside and wrote. At the time, of course, I wasn’t thinking about one day trying to publish the things I wrote, but if I had been, it surely wouldn’t have occurred to me that if I did publish them, I would have to then get out there and try to make those other kids, who I was afraid of to begin with and didn’t know how to talk to, like me enough to want to buy my book.

And what I find the most discouraging is not even that I have to get out there and push my wares, but the fact that even if I do, my book is still unlikely to reach a very wide audience. I can set up readings and book signings galore, but I’ll be lucky if very many people show up, never having heard of me, and even luckier if I actually sell more than a copy or two per event. It feels, sometimes, fairly futile. And all of the time and energy I put into those events take away, as Miller says, from the time I could spend writing.

So yes, I think the true state of the publishing world is a bit depressing. It’s depressing for the writers who will never reach much of an audience because they don’t know how to sell themselves, and it’s depressing for readers, who end up only hearing about a small fraction of the great stuff out there, and who, even then, are most likely to only hear about the writers who A) Spend more time marketing themselves than writing, and as a result are not great writers, or B) Have been deemed marketable enough by the gods that be at a major publishing house that the publisher is willing to spend time and money on promoting their book(s). While certainly the latter group includes some good writers, both groups, I’m afraid, include a lot of hacks and otherwise lousy writers. In other words, I don’t think it actually is that far-fetched to suggest that most of the really good writers aren’t even on the radars of most readers.

This all sounds like a rant, perhaps, or at least a whole lot of complaining. I don’t mean to complain. I’m a cynic, certainly, but I don’t see myself as a pessimist. I guess to some extent I think it’s interesting, as both a reader and writer, to be aware of how these things really work. I don’t know that there’s a solution to the problem. I suppose as readers, we have to be diligent about seeking out new work, and as writers, we have to be willing to put the time and effort in to selling a book or two here, a book or two there. But even then, there’s going to be a whole lot of great writers that I’ll never hear of as a reader, and there’s going to be a whole lot of potential readers that I’ll never reach as a writer. And I suppose that’s just the way it goes.